Product Growth Campus Strategist @ Perplexity

Company Overview - Perplexity

Perplexity is an AI-Powered Search Engine, B2C/B2B, Series D, $9BN Valuation startup backed by Jeff Bezos, Nvidia, SoftBank, and OpenAI co-founder Andrej Karpathy

Ensures information accuracy with citations

Every response includes sources and citations, enabling users to verify information and explore original content while maintaining transparency.

Offers access to multiple AI models on one platform

Choose from various leading AI models including GPT-4o, Claude 3.7 Sonnet, DeepSeek hosted in US servers, Deep Research, Gemini 2.0, Grok 2, and Perplexity's own models.

Provides direct, synthesized answers

Perplexity analyzes information from across the web to generate complete, coherent responses that answer queries directly, eliminating the need to visit multiple websites.

The Situation

• 621 Monthly Active Users (MAU)

• 4,381 Monthly Queries

• 7.05 queries/MAU

As a Product Growth Campus Strategist, I was tasked with increasing user growth at Yale and leading a team of 3 other Yale Campus Strategists. Simple enough, right?

Existing Metrics in January 2025

My Role

Hypothesis

Goal - Increase Perplexity User Growth At Yale

Question: Is giving away 1 month of free Perplexity Pro sufficient to increase user growth?

Key User Personas:

We offer a [brief explanation of how your product or service helps your customers]. Our process is [simple/efficient/convenient] and [positive adjective] for you.

Previous Perplexity Campaign

Context: Perplexity ran a campaign in Fall 2024 where students who signed up by December 31st, 2024 received 1 year of free Perplexity Pro if their school received 500+ registrations. Yale was one of them, and the Yale SOM MBA student population received at least 150+ registrations out of ~1,000 Yale SOM students.

Hypothesis: Given a 15% penetration rate at SOM, there is a sizeable TAM left. Therefore, getting additional Perplexity adoption at SOM should be relatively easier given the student population's awareness.

User Sign Up Journey

Unfortunately, we don't currently offer [specific service inquiry]. However, we do offer [alternative service] which might be helpful.

How can I contact you?

You can reach us by [phone number/email address/contact form link]. We are always happy to answer your questions.

Where can I learn more about you?

You can explore other sections of this website, such as the "About Us" page or our blog, to learn more about our company, mission, and team.